The rapper signs on for his second collection with the famous brand.
At the moment, rap and fashion have been providing us with all kinds of collaborations. Some artists have specialized in clothing. A huge market and a real angle for success. Kanye West, designer of several collections and sneakers for Adidas and Nike has become one of the most bankable players in the fashion world. Just like its counterpart Rihanna, a successful designer at Puma, thanks to her Fenty line.
If some hip hop stars, like Nicki Minaj, fail to transform the essay (its collection has been removed from the Kmart aisles), others succeed in following the path traced by Pharrell Williams, Diddy, and so on.
This is the case for ASAP Rocky who has just signed a new collection for Guess, the famous brand founded by the Marciano brothers, two French native of Marseille. After a capsule line unveiled a few months ago, Rocky returns today with perfect pieces for the summer. Between flashy colors, very seventies jeans and embroidered logos, there is something for everyone.
Check out the photos below.