Ice Cube is promoting a new clothing line aimed to help people suffering with autism.
One might not think of rapper Ice Cube as the gentle type, but despite his gangsta lyrics, he has teamed up with Represent, a social merchandising and marketing platform that helps influences create custom apparel, to launch a new limited-edition clothing line benefiting the non-profit organization, Autism Speaks. Throughout the years, his song “It Was A Good Day”, which was released in 1993, has ranked as one of the most feel-good hip hop songs of all time. This being said, it does not come as a surprise that the title of this anthem is the center of attention on the t-shirts.
Ice Cube says states that the cause is important to him. He also goes on by explaining his objectives for the collaboration: “My goal through this campaign is to not only help raise awareness but to also support this great organization’s efforts in promoting solutions for the needs of individuals with autism and their families.”
Available for women, men and kids prices start at $24.99. The campaign will be open until March 7.
However, in 2012, in the movie 21 Jump Street, Ice Cube uses the term “autistic” to insult Jonah Hill. In a scene where Jonah Hill does a presentation on a bulletin board, Ice Cube says “This chart looks like sh*t, are you autistic?” The comment is insinuation that autistic individuals are messy or unorganized. Back in the day, this turned the social media world upside down.
This has us thinking, is Ice Cube trying to make amends for his character in the movie or are these two events completely unaffiliated?